INFLIGHT REPORT //
Unbundling inflight meals has become a standard practice among low cost and hybrid carriers operating from Australia to New Zealand, the Pacific, and Asia.
This strategic shift presents passengers with three options: pre-ordering meals before their flight, purchasing onboard, or forgoing airline food.
Deciding to pre-order meals raises questions about value, variety, and convenience for travellers.
The meal service model represents an ancillary revenue stream and brand differentiation opportunity for airlines.
We examine the inflight meal strategies of major carriers, including Jetstar, AirAsia, Scoot, Cebu Pacific, VietJet Air, Batik Air, T'way Air, Air Calin, and Virgin Australia.
This report aims to help both individual travellers make informed decisions and provide industry professionals with competitive intelligence on ancillary revenue strategies across the region's carriers.
All pre-order meal pricing data in this report is based on published rates as of April 2025, specifically for airlines where meals are not included in the base fare, while the Virgin Australia versus Jetstar buy-on-board comparison reflects their current Summer 2024 (Jetstar) and Winter 2025 (Virgin Australia) menus.
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