JETSTAR

Jetstar implements a sophisticated multi-tiered meal program that creates compelling incentives for pre-ordering while maximising revenue opportunities across distribution channels.

Their strategic pricing architecture delivers tangible savings for passengers who plan, with pre-order discounts of up to 23% compared to onboard purchases for equivalent items.

Their approach to meal bundling, mainly including hot beverages with pre ordered items, represents a key differentiator in their value proposition.

Pre Order Options

Premium Hot Meals

(AU$15.00 including hot drink)

Classic Beef Lasagne

Vegetable Teriyaki Noodles (Vegetarian)

Breakfast Options

(AU$13.00 including hot drink)

Bacon & Egg Ciabatta
All-Day Quiche and Roll (Vegetarian)

Light Meals

(AU$13.00 pre-order with hot drink / AU$12.00 onboard without a drink)

Cheese & Tomato Relish Toastie (Vegetarian)
Ham & Cheese Toastie
Homestyle Sandwich (Vegetarian)
Chicken Wrap
Gourmet Beef Duo Pack Combo

Value Combo

Tea/Coffee and Cake - AU$6.00 - Outstanding value for those seeking a light refreshment option.

Jetstar's pricing strategy reveals careful calibration to optimise value perception and revenue generation.

While their onboard sandwich/wrap pricing (AU$ 12.00) appears competitive in isolation, the true value differential emerges when accounting for additional beverage costs.

A passenger purchasing a sandwich (AU$12.00) and hot drink (AU$5.00) onboard would pay AU$17.00, compared to just AU$13.00 for the pre-order bundle—representing a 23.5% premium for onboard purchases.

The value proposition for hot meals is equally compelling. With pre-order pricing of AU$15.00, including a hot drink worth AU$5.00, the effective meal cost is reduced to AU$10.00.

This strategic bundling creates a strong incentive for advance purchasing while maintaining competitive pricing within the mid tier segment.

Jetstar deserves recognition for menu inclusivity.

For passengers seeking optimal value on Jetstar flights, pre ordering represents a clear advantage through cost savings and guaranteed availability.

While not achieving the budget price points of carriers like Batik Air, Jetstar's strategic pre order incentives and beverage bundling create a compelling middle market position that balances affordability with quality and selection.